viii, 339 p. : 24 cm

Citing a rise in such factors as cosmetic surgery, status-related debt, and misrepresented Facebook profiles, a cautionary report on the increase of unhealthy ego-related behaviors examines its actual cost to families, organizations, and societies

Includes bibliographical references (p. 305-316) and index

The growing narcissism in American culture -- The many wonders of admiring yourself -- The disease of excessive self-admiration and the top five myths about narcissism -- Isn't narcissism beneficial, especially in a competitive world? -- How did we get here? -- Parenting -- Superspreaders! -- Look at me on Myspace -- I deserve the best at 18% APR -- Hell yeah, I'm hot! -- The spending explosion and the impact on the environment -- Seven billion kinds of special -- The quest for infamy and the rise of incivility -- The chocolate cake trap -- All play and no work -- God didn't create you to be average -- The prognosis -- Treating the epidemic of narcissism

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